Loblaw is expanding its PC Optimum loyalty program at Esso gas stations. Starting early next year, Optimum members can earn and redeem points for rewards including fuel and car washes when they fill up their tanks. Since Loblaw and Imperial Oil teamed up in 2018, members could just earn points when buying gas at Esso stations. Imperial is going to retire its Esso Extra program and says its members will be able to convert existing points to PC Optimum.
On January 17, 2022, the Esso Extra™ program will end.
Starting January 18, 2022 customers can redeem PC Optimum™ points at Esso™ stations.
— Imperial Oil (@ImperialOil) June 17, 2021
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